Jonathan Finnberg Kim is a senior creative leader firmly rooted in the orchestration of integrated brand experiences at the intersection of product, packaging and retail.
About
Jonathan Finnberg Kim has contributed to the conceptualisation, design and strategy of brand systems to define consumer experiences for global brands in the sectors of F&B, FMCG, sports fashion, luxury fashion, hospitality, consumer electronics, transportation, home, pharmaceuticals to entertainment.
He brings with him a wealth of international creative leadership experience honed at small innovative boutique agencies, global strategic design firms to Fortune 500 companies. His client roster of consumer brands span from universally recognised names to emerging innovative start-ups.
Jonathan has had the fortunate opportunity to contribute to shaping the strategic narrative of global consumer brands such as IKEA, Tropicana, Novo Nordisk, Scandinavian Airlines and adidas. In the earlier part of his career, he was involved with product strategy and design for automotive brands - Ford Motor Company, Chrysler, DeTomaso and Alfa Romeo.
In academia, he has taught at Konstfack in Stockholm, Sweden in the past and continues to do so at Ingvar Kamprad Design Centrum at Lund University in Lund, Sweden. In 2026, he founded Baekson™, to foster the art of gestural sketching technique for designers and creatives.
Jonathan has recently been consulting through his own entity, Office of A to expand his creative reach and influence by dedicating his energy and passion towards a diverse range of industries and initiatives.
As a compliment to his creative endeavours, he continues to be involved in the entertainment industry through Analogous Films.
