Hello. I am Jonathan, a hybrid creative leader firmly rooted in the design of brand, product, retail and committed to orchestrating the experiences in the physical and virtual spaces which they inhabit.
For the last five years, I had been serving as Range Identity Leader at IKEA, dedicated to identifying, strengthening and securing the interplay between the identity, range and communications for home furnishings, accessories and food.
You may find out more about me. If you have a specific curiosity, kindly contact me. Thanks!
adidas Boston Runbase
adidas Paris Champs-Élysées
adidas Leo Messi cleat packaging
adidas footwear retail systems
adidas jersey kits
DeTomaso Deauville
Devon Tread 1
Gucci: The Making Of
Gucci Museo
![Paini tap concepts](https://images.squarespace-cdn.com/content/v1/667d8031c8bdfe155f4b6fb0/4d7a62d4-fbfd-4b50-a8c1-a48888cc6232/003.jpg)
Paini tap concepts
The Northface retail concepts
Trop50 packaging
Scandinavian Airlines New Nordic
IKEA Democratic Design conceptual content
IKEA Democratic Food conceptual content
Rip Off furniture concept
Casa Cor: WTC São Paulo interior concept
Sanctuary shelter concept
Ford Mustang Gen 5
A collection of product concepts