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​Jonathan brings with him a wealth of international creative leadership experience honed at small innovative boutique agencies, global strategic design firms to numerous Fortune 500 companies. His client roster of consumer brands span from universally recognised names to emerging innovative start-ups.

In crafting award winning narratives with a humanistic approach to inspire, engage and connect people built on a comprehensive design strategy and executed with clarity to strengthen brand equity, he is keen on bringing innovation to the forefront of the consumer experience they serve whilst being committed to a more sustainable future.

As a hybrid creative, Jonathan has been involved in the conceptualisation, strategy, direction and design of consumer experiences for global brands in the sectors of F&B, FMCG, sports fashion, luxury fashion, consumer electronics, transportation, home, pharmaceuticals to entertainment.

Aside from having spent many decades in the five boroughs of New York City, Jonathan has also had a career which has allowed him to live and work in Amsterdam the Netherlands, Torino/Milano Italy, Detroit MI USA, Stockholm/Malmö/Älmhult Sweden, Copenhagen Denmark and Herzogenaurach Germany.




Range Identity Leader - IKEA

Design Director - Designit
Global Senior Design Director - adidas

Executive Creative Director - Arnell

On-set Art Director - NBC Universal
Strategic Product Designer - Ford Motor Company

Designer(contract) - Alfa Romeo

Art Director(freelance) - Grey Group 



2019   German Design Award Gold - Excellent Communications Design Packaging for SAS New Nordic

2018   Monocle Travel Top 50 - Best In-flight meal packaging for SAS New Nordic

2018   The Dieline Awards - Winner 2nd Place for SAS Cube
2018   IxDA Awards - Winner in Optimizing category for SAS New Nordic  
2017   Penta Awards - Bronze for SAS New Nordic    
2017   Svenska Design Priset - Nominee for SAS New Nordic  
2016   Architizer A+ Awards - Best Branded Retail Space for adidas Boston Runbase

2015   MSPIFF - Official selection for Emilie short film  
2011   Red Dot - Winner of Best Design Concept in Habitat category for Sanctuary ​
2011   INDEX - Nominee for Sanctuary 
2011   Well Tech Quality of Life - Nominee for Sanctuary

2010   Worldwide design and utility patents issued for Tropicana(PepsiCo) PET bottle and cap

2008   Greenhouse @ Stockholm Furniture Fair - Reurbanize  
2008   Design 21 SDN - Winner of 3rd and Most Popular Prize for Sanctuary
2008   Neuberger Museum of Art - Rip Off selected for Multiplicity

2007   Casa Cor Stockholm - Interior concept event

Umeå Designhögskolan - Graduate program ID
College for Creative Studies CAD - BFA Transportation/ Product Design
School of Visual Arts - Graphic/ Advertising Design
Pratt Institute - Interior Architecture

IKDC Lund University/ Lund Sweden - Adjunct Instructor, Product Design department(ongoing)
Konstfack/ Stockholm Sweden - Adjunct Instructor, Product Design department(inactive) 

Chalmers University of Technology/ Göteborg Sweden - Project Sponsor, Product Engineering department



​IDSA New York Chapter 
IATSE Local 52 Motion Picture Studio Mechanics union(inactive)  




Birthplace: South Korea

Nationality: American 

Citizenship: USA and Sweden


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