Jonathan F. Kim is a senior creative strategist firmly rooted in the orchestration of integrated brand experiences at the intersection of brand, products and services.

Jonathan has contributed to the conceptualisation and strategy of brand systems to define consumer experiences for global brands in the sectors of F&B, FMCG, sports fashion, luxury fashion, hospitality, consumer electronics, transportation, home, pharmaceuticals to entertainment.

He brings with him a wealth of international creative leadership experience honed at small innovative boutique agencies, global strategic design firms to Fortune 500 companies. His client roster of consumer brands span from universally recognised names to emerging innovative start-ups.

Jonathan has had the fortunate opportunity to contribute to shaping the strategic narrative of global consumer brands such as IKEA, Tropicana, Novo Nordisk, Scandinavian Airlines, adidas and many others. In the earlier part of his career, he was involved with product strategy and design for automotive brands - Ford Motor Company, Chrysler, DeTomaso and Alfa Romeo.

In academia, he has taught at Konstfack in Stockholm, Sweden in the past and continues to do so at Ingvar Kamprad Design Centrum at Lund University in Lund, Sweden. In 2026, he founded Baekson™, to foster the art of gestural sketching technique.

Jonathan has recently been consulting through his own entity, Office of A to expand his creative reach and influence by dedicating his energy and passion towards a diverse range of industries and initiatives.