​Jonathan brings with him 25+ years of creative leadership experience at small innovative boutique agencies, global strategic design firms to numerous Fortune 500 companies.

He focuses on crafting brands with a human centered approach that bridge the boundaries of product, identity and brand interaction by bringing innovation to the forefront of the consumer experience they serve.


Jonathan has been involved in the creation, design and direction of consumer experiences for global brands in the sectors of F&B, FMCG, sports fashion, luxury fashion, electronics, transportation, home, pharma to entertainment.

His client roster of global consumer brands spans from 100+ year old family owned companies, established household names to new and emerging innovative start-ups.  


Aside from having spent many decades in New York City, he has also had a career which has allowed him to live and work in Detroit MI USA, Stockholm and Malmö Sweden, Copenhagen Denmark and Herzogenaurach Germany.  


South Korea born and New York City raised, he now resides in southern Sweden with his wife and daughter.


Jonathan is currently serving as Range Identity Leader @ Inter IKEA Group in Älmhult, Sweden.    


Range Identity Leader - Inter IKEA Group

Design Director - Designit A/S
Global Senior Design Director - adidas AG
Executive Creative Director - Arnell(Omnicom)

On-set Art Director - NBC Universal
Car Designer - Ford Motor Company

Visual Merchandiser - Macy's New York City

Car Designer(contract) - Alfa Romeo SpA 



2019   German Design Award Gold - Excellent Communications Design Packaging for SAS New Nordic

2018   Monocle Travel Top 50 - Best In-flight meal packaging for SAS New Nordic

2018   The Dieline Awards - Winner 2nd Place for SAS Cube
2018   IxDA Awards - Winner in Optimizing Category for SAS New Nordic  
2017   Penta Awards - Bronze for SAS New Nordic    
2017   Svenska Design Priset - Nominee for SAS New Nordic  
2016   Architizer A+ Awards - Best Branded Retail Space for adidas Boston Runbase 
2011   Red Dot - Winner of Best Design Concept for Sanctuary ​
2011   INDEX - Nominee for Sanctuary 
2011   Well Tech Quality of Life - Nominee for Sanctuary

2008   Greenhouse @ Stockholm Furniture Fair - Reurbanize  
2008   Design 21 SDN - Winner of 3rd and Most Popular Prize for Sanctuary
2008   Neuberger Museum of Art - Rip Off selected for Multiplicity

2007   Casa Cor Stockholm - Interior concept event

Umeå Designhögskolan - Graduate program ID
College for Creative Studies CAD - BFA Transportation and Product Design
School of Visual Arts - Graphic Design
Pratt Institute - Interior Architecture

IKDC Lund University/ Lund Sweden - Adjunct Instructor(yearly) 
Konstfack/ Stockholm Sweden - Adjunct Instructor(inactive)



​IDSA New York Chapter 
IATSE Local 52 Motion Picture Studio Mechanics union(inactive)  




Birthplace: South Korea

Nationality: American 

Citizenship: USA and Sweden